About this Cookie Policy
This Cookie Policy explains how ViralClick Media Inc. uses cookies and similar technologies on this website. Cookies are small text files stored on your device when you visit a website. They help the site function, measure performance, remember preferences, and support advertising that is relevant to your interests. Because we serve readers in Canada and beyond, this policy is designed to meet the expectations of Canadian privacy law and international standards, including the European Union and United Kingdom consent requirements.
You have control over non-essential cookies. Our consent tools let you choose among three categories: Essential, Analytics, and Marketing. Analytics and Marketing cookies are not activated until you provide consent using the banner or the Manage cookie preferences link available in the site footer.
What are cookies and similar technologies
We use first-party cookies set by ViralClick and third-party cookies set by our service partners. We may also use localStorage, sessionStorage, and pixels that perform similar functions to cookies. These technologies can collect an identifier, device and browser type, approximate location derived from IP address, and interaction data such as pages viewed and referral source. We do not use cookies to collect sensitive personal information such as health, financial, or political data.
Cookies have lifespans. Session cookies expire when you close your browser. Persistent cookies remain on your device until they are deleted or reach their expiration date. You can delete cookies using your browser settings or withdraw consent through our cookie controls at any time.
Cookie categories we use
Essential Cookies
These are required for core site features, security, and accessibility. They enable page navigation, session management, and cookie preference storage. They do not require consent and are active by default.
- session_id - maintains session state
- csrf_token - protects against request forgery
- cookie_consent_status - remembers your choices up to 12 months
Retention: session duration or up to 12 months for preference storage.
Analytics Cookies
Used to measure traffic and understand user behavior so we can improve content quality and site performance. Analytics cookies are set only after you click Accept All or enable Analytics in preferences.
- _ga, _ga_XXXXXXX - recognizes returning visitors
- _gid - distinguishes users for daily metrics
- _gat - helps manage request rate
Retention: up to 14 months, subject to analytics platform settings.
Marketing Cookies
Enable personalized advertising, frequency capping, and conversion measurement. These cookies may be used by advertising partners to show ads that are more relevant to you across websites and apps. They are set only with your consent.
- Advertising identifiers for Google Ads and Meta
- Remarketing lists based on site interactions
- Conversion event tags to measure campaign effectiveness
Retention: up to 540 days, depending on partner defaults.
Your choices and consent controls
When you first visit our site, a small banner appears that provides three options: Accept All, Reject Non-Essential, and Manage Preferences. Selecting Accept All enables Analytics and Marketing cookies. Selecting Reject Non-Essential keeps only Essential cookies active. Manage Preferences opens a panel where you can toggle Analytics and Marketing separately. Your selections are stored for 12 months and can be changed at any time by clicking Manage cookie preferences in the footer.
If you are located in the European Economic Area or the United Kingdom, Analytics and Marketing cookies are activated only after you provide explicit consent. Consent is recorded with a timestamp. You may withdraw consent at any time without affecting processing that occurred before withdrawal.
Third-party cookies and advertising partners
We may partner with Google and Meta to deliver and measure advertising. These partners may place cookies and use pixels to recognize your device, deliver ads, and report on conversions. After visiting our website, you may see our ads on other websites, apps, or platforms. We do not permit the collection of sensitive categories for targeting. You can opt out of personalized ads with our controls and through platform tools provided by these companies. For reference, you can visit the following resources by copying the URLs into your browser:
- Google Ads Settings: adssettings.google.com
- Your Online Choices EU: youronlinechoices.eu
- Network Advertising Initiative: optout.networkadvertising.org
- Digital Advertising Alliance: optout.aboutads.info
Managing cookies in your browser
Most browsers allow you to view, delete, and block cookies. You can typically find these controls under Settings or Preferences, then Privacy and Security. Options may include clearing browsing data, blocking third-party cookies, and sending a Do Not Track signal. Blocking some cookies may impact site functionality. Essential cookies are necessary for the site to work as intended.
For additional control, you can use the Manage cookie preferences link in the footer of every page to adjust Analytics and Marketing toggles at any time. Changes take effect immediately on save.
Retention and records
Cookie data persists for the durations listed above or until you clear your browser cookies. Our consent tool stores your choices for up to 12 months to honor your settings. For audit and compliance purposes, we may retain a record of consent events for up to 3 years, including the date and the categories you selected. These records do not include the content of your browsing activity.
Updates to this policy
We may update this Cookie Policy to reflect changes in technology, applicable regulations, or our services. Significant updates will be announced on our homepage at least 14 days before they take effect. Please review this page periodically to stay informed about our use of cookies and your options.
Last Updated: February 12, 2026
Contact us
If you have questions about this Cookie Policy or your choices, contact ViralClick Media Inc. at [email protected] or use the form on our Contact page. We aim to respond within a reasonable timeframe and provide clear information about your options.